A2 Media Studies

At the digital storage site there is a zip folder with theory for:

• Audience
• Ideology
• Narrative
• Representation

There is also a link to Daniel Chandler's site specifically about Genre theory.

Excellent for question-1b

There is also an excellent video by Stuart Hall about representation:

http://www.youtube.com/watch?v=aTzMsPqssOY&feature=player_embedded#!