Research the Consumer Protection legislation that is currently operating in the UK. How does the ASA fit into the framework of Consumer Protection legislation that exists in the UK and Europe?
You can begin by visiting the About Us section of the ASA website www.asa.org.uk and the Committee of Advertising Practice website www.cap.org.uk as well as www.tradingstandards.gov.uk and Ofcom’s website www.ofcom.org.uk