December Poster Competition

Congratulations to: Jake Field (10 FSM) for correctly guessing the poster:
Paranormal Activity

Well done Jake-enjoy your cinema experience!

Year-13: Media Studies

Research the Consumer Protection legislation that is currently operating in the UK. How does the ASA fit into the framework of Consumer Protection legislation that exists in the UK and Europe?
You can begin by visiting the About Us section of the ASA website www.asa.org.uk and the Committee of Advertising Practice website www.cap.org.uk as well as www.tradingstandards.gov.uk and Ofcom’s website www.ofcom.org.uk

Year-13: Media Studies (Advertising Task)

Advertising Task
Carefully analyse the advertisement for the Vigor Horse-Action Saddle. Clearly it was made some time ago. It is very different from a contemporary advertisement.
1. You are a member of a well respected and successful advertising agency. You have been asked by the client, Vigor Health Products, to try to use some elements of this old advertisement in a new advertising campaign for a modern exercise bike. They want the idea that theirs is a long established and respectable company to be attached to the new advertisement.
In a PPT, bullet point the problems using this advertisement in a contemporary market. Think about:-
• the model – his age, class, gender and appearance
• the design of the product
• the language used
• the claims that are made for the product
• the image of the product
• the layout and use of colour
2. Produce a “modernised” advertisement that is in keeping with contemporary ideals of health and fitness . To help you, find advertisements for health products and suggest how you might use these devices to attract a contemporary audience of men or women.
What, essentially, are the major differences? How do modern advertisements make their appeal?

Year-12: Media & Communication (Cloverfield)

What other marketing techniques/devices were used to publicise and raise public awareness of Cloverfield?

Due date: Tuesday 8th. December (Period-3)

Year-13: Media & Communication

Useful for Radio scripting templates

http://www.bbc.co.uk/writersroom/scriptsmart/

Year-12: Media & Communication

Here's the link for Cinema Verite
http://www.parlez-vous.com/misc/realism.htm

Cloverfield filming techniques