Year-13 Media Studies

Charity Advertising
What techniques / strategies are used by charities to engage and persuade the public?
When their tone is considered controversial, how might they argue against regulation?

PowerPoint Task (Friday)
Provide an overview of the question and focus on one advert as a case study.

Year 12 Media / Media & Communication

Below are two websites that enable you to download and add music (lots of genres) and sounds (atmospheric etc) to your films for free!
If you need help in doing this, come and see me.

Music
http://freemusicarchive.org/

Sound
http://www.freesound.org/

Year-13: Media Studies

The Men From The Agency


Collett, Dickinson, Pearce obviously influenced the way in which contemporary adverts are constructed and sold and, how brand identity is established.

Question:
How could contemporary advertising techniques and campaigns influence future regulation; and/or, come into conflict with the ASA or other regulatory bodies?

Year-12: Media & Communication

The Free Cinema Movement
Task: what was this pivotal movement in British cinema history?
•What was the social climate and attitudes at the time?
•What were some examples of the movement?
•How did the films differ from what had gone before?

December Poster Competition

Congratulations to: Jake Field (10 FSM) for correctly guessing the poster:
Paranormal Activity

Well done Jake-enjoy your cinema experience!

Year-13: Media Studies

Research the Consumer Protection legislation that is currently operating in the UK. How does the ASA fit into the framework of Consumer Protection legislation that exists in the UK and Europe?
You can begin by visiting the About Us section of the ASA website www.asa.org.uk and the Committee of Advertising Practice website www.cap.org.uk as well as www.tradingstandards.gov.uk and Ofcom’s website www.ofcom.org.uk

Year-13: Media Studies (Advertising Task)

Advertising Task
Carefully analyse the advertisement for the Vigor Horse-Action Saddle. Clearly it was made some time ago. It is very different from a contemporary advertisement.
1. You are a member of a well respected and successful advertising agency. You have been asked by the client, Vigor Health Products, to try to use some elements of this old advertisement in a new advertising campaign for a modern exercise bike. They want the idea that theirs is a long established and respectable company to be attached to the new advertisement.
In a PPT, bullet point the problems using this advertisement in a contemporary market. Think about:-
• the model – his age, class, gender and appearance
• the design of the product
• the language used
• the claims that are made for the product
• the image of the product
• the layout and use of colour
2. Produce a “modernised” advertisement that is in keeping with contemporary ideals of health and fitness . To help you, find advertisements for health products and suggest how you might use these devices to attract a contemporary audience of men or women.
What, essentially, are the major differences? How do modern advertisements make their appeal?

Year-12: Media & Communication (Cloverfield)

What other marketing techniques/devices were used to publicise and raise public awareness of Cloverfield?

Due date: Tuesday 8th. December (Period-3)

Year-13: Media & Communication

Useful for Radio scripting templates

http://www.bbc.co.uk/writersroom/scriptsmart/

Year-12: Media & Communication

Here's the link for Cinema Verite
http://www.parlez-vous.com/misc/realism.htm

Cloverfield filming techniques